FHM and adidas Climacool Pan Global Print and Digital Partnership

This was a pan global campaign planned, created and brokered with Carat International, London and adidas BVL, Amsterdam.

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The brief was to showcase the sporting benefits of the trainer and clothing range and how it can give the wearer an edge during the point of exertion by cooling their body down. The solution was a stunning four-page shoot showing the range being used in cool sporting and urban environments in an FHM style editorial fashion shoot. Shot entirely on location in Miami, USA the campaign was syndicated across FHM UK, France, Germany, Netherlands, Spain, Italy, Norway and Sweden. The activation was supported by print and digital executions on FHM.com.

The client was delighted with the results leading to repeat business for three other ranges of products over the next eighteen months and beyond with World Cup activity and other tactical campaigns where we employed adidas talent.