BALANCE and Dyson Hot and Cold Air Purifier Partnership

Dyson teamed up with BALANCE to create a cross-platform partnership designed to educate consumers on the benefits of their Air Purifier device and how it can being zen calm into your life.

Our idea centered around the key hook: the atmosphere you create in your home is the bedrock and foundation for everything in your life – Dyson’s Purification system can help you achieve inner peace and equilibrium By creating clean, filtered air minus allergens, pathogens and pollution, you can create a harmonious environment for your family

Our homes are the centre of our well-being and the air we breathe creates the life force for our energy and our chi  –  therefore breathing the cleanest air will create a positive vital foundation and influence all areas of our lives. The purpose of this partnership was designed to highlight the hidden air pollution homes feature and how the Dyson device can remove bacteria, pollution, pathogens, dust and debris from your home, giving you clean air. From here, BALANCE created a platform on how our audience can use this as a means of creating harmony in their lives.

BALANCE created a guide ton how to create the ultimate in harmonious space in your home to ensure, your well-being, balance, restorative energy was being powered by the purest of clean air. Breathing the purest air builds positive energy and in turn allows you to live a happier life.