COTY Harajuku Lovers and Habbo Hotel

This partnership with COTY represented a celebration of Gwen Stefani’s Japanese street culture and fashion inspired fragrances and had excellent synergy with Habbo’s colourful retro pixel graphics pop culture environment. The aim was to recreate the vibrant and exciting world of Gwen Stefani’s Harajuku Lovers fragrance in the pixel graphics virtual world of Habbo Hotel. We created an immersive campaign where user’s avatars could interact with a gamified experience in Habbo, launching Harajuku Lovers themed games, missions and activities from the custom built room and also ear virtual Habbo and Harajuku Lovers collectables.